1. The domain (see “Transferring a domain name”).
2. The site itself: a full backup of the files and database, or a hosting account transfer.
3. Accounts that belong to the business: analytics, email list, social profiles, affiliate and ad accounts (where their rules allow a transfer).
4. Anything listed under “What’s included” in the listing.

Tick each item in the Deal Room checklist as it arrives. The buyer has 2 days to check everything before confirming.