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Marketplace insights
See who is buying — and what is for sale
Buyer demand and seller supply on digiflippers.com, by category and asset type. Find out where buyers outnumber listings, what sells and when to list.
- Demand by asset type
- Supply by category
- 12-month trends
Buyer demand
What buyers are looking for
People with saved searches, buyer requests, watched listings and offers — and the assets they want.
Estimated figures
- Active buyers
- 32.8K
- Saved searches & alerts
- 52.4K
- Offers, last 30 days
- 4,585
- Buyer budgets
- $56.1M
Show as a table
| Category | Buyers | Share |
|---|---|---|
| Social Media | 10,190 | 31% |
| Websites | 6,580 | 20% |
| SaaS & Apps | 5,140 | 16% |
| Gaming | 4,330 | 13% |
| Communities | 2,930 | 9% |
| Domains | 1,860 | 6% |
| Digital Products | 1,720 | 5% |
Show as a table
| Asset type | Buyers | Share |
|---|---|---|
| YouTube Channel | 3,480 | 11% |
| Website | 2,950 | 9% |
| SaaS Business | 2,640 | 8% |
| Instagram Account | 2,560 | 8% |
| Game Account | 2,380 | 7% |
| E-commerce Store | 2,210 | 7% |
| TikTok Account | 2,120 | 6% |
| Domain Name | 1,860 | 6% |
Show as a table
| Month | Searches, requests & offers |
|---|---|
| Oct | 3,758 |
| Nov | 4,144 |
| Dec | 4,137 |
| Jan | 4,521 |
| Feb | 4,744 |
| Mar | 5,181 |
| Apr | 5,222 |
| May | 5,878 |
| Jun | 6,049 |
| Jul | 6,541 |
| Aug | 6,661 |
| Sep | 7,205 |
Marketplace figures, updated regularly.
Opportunity
Where buyers outnumber listings
The more buyers per listing, the faster good assets sell. Categories marked with an arrow have at least two buyers for every listing.
Estimated figures
- Active buyers
- 32.8K
- Assets for sale
- 14.8K
- Buyers per listing
- 2.2
- 4.7× buyers per listing
- 2.8× buyers per listing
- 2.6× buyers per listing
- 2.3× buyers per listing
- 2.1× buyers per listing
- 1.5× buyers per listing
- 0.9× buyers per listing
Show as a table
| Category | Buyers looking | Listings for sale | Buyers per listing |
|---|---|---|---|
| SaaS & Apps | 5,140 | 1,090 | 4.7 |
| Websites | 6,580 | 2,340 | 2.8 |
| Communities | 2,930 | 1,110 | 2.6 |
| Social Media | 10,190 | 4,350 | 2.3 |
| Digital Products | 1,720 | 820 | 2.1 |
| Gaming | 4,330 | 2,940 | 1.5 |
| Domains | 1,860 | 2,140 | 0.9 |
Marketplace figures, updated regularly.
Seller supply
What sellers are listing
Live listings on digiflippers.com by category and asset type, with the total asking value.
Estimated figures
- Active sellers
- 9,170
- Assets for sale
- 14.8K
- Total asking value
- $148M
- New listings, last 30 days
- 1,775
Show as a table
| Category | Listings | Share |
|---|---|---|
| Social Media | 4,350 | 29% |
| Gaming | 2,940 | 20% |
| Websites | 2,340 | 16% |
| Domains | 2,140 | 14% |
| Communities | 1,110 | 8% |
| SaaS & Apps | 1,090 | 7% |
| Digital Products | 820 | 6% |
Show as a table
| Asset type | Listings | Share |
|---|---|---|
| Domain Name | 2,140 | 14% |
| Game Account | 1,690 | 11% |
| Instagram Account | 1,310 | 9% |
| Website | 1,180 | 8% |
| In-game Items & Currency | 1,120 | 8% |
| TikTok Account | 940 | 6% |
| YouTube Channel | 860 | 6% |
| Blog | 640 | 4% |
Show as a table
| Month | New listings |
|---|---|
| Oct | 1,027 |
| Nov | 1,101 |
| Dec | 1,112 |
| Jan | 1,240 |
| Feb | 1,241 |
| Mar | 1,356 |
| Apr | 1,343 |
| May | 1,455 |
| Jun | 1,514 |
| Jul | 1,639 |
| Aug | 1,638 |
| Sep | 1,775 |
Marketplace figures, updated regularly.
Use the numbers
Turn market data into a better deal
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Questions
About these insights
Still have a question?
What counts as a buyer?
A member who is actively looking: someone with a saved search or alert, a buyer request on the Wanted board, a watched listing or a recent offer.
How often are the numbers updated?
Regularly. The charts show the latest figures and the trend over the last 12 months.
How do I reach these buyers?
List your asset. Buyers with a matching saved search are told as soon as it goes live, and you can answer buyer requests on the Wanted board directly.
Can I see the demand for one asset type?
Yes. Every "sell" page for an asset type shows how many buyers are looking for that type right now.
Where do the example prices come from?
From completed sales on digiflippers.com and public market data. Recent sales are listed in the sold archive.
How are online businesses valued?
Usually as a multiple of the average monthly profit of the last 6–12 months. Growth, stable traffic, little work each week and verified numbers push the multiple up.
What lowers the price buyers will pay?
Recent drops in traffic or revenue, one single traffic source, a lot of the owner's own time, platform-rule risks and numbers without proof.
Is the valuation a promise of the sale price?
No. It is an estimate from similar sales. The final price is agreed between you and the buyer.
Buyers are looking — show them your asset
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