No success fee — keep 100% of the sale price. See pricing
Sell your SaaS business
Sell your SaaS to buyers who understand recurring revenue
A listing form made for SaaS businesses, ownership proof buyers trust and a private Deal Room for the hand-over. Start now — you only create an account when you save.
- 0% success fee
- Verified buyers
- Safe hand-over
Buyer demand
Buyers are looking for SaaS businesses
Estimated figures
2,640 buyers looking right now
- Buyers looking now
- 2,640
- Listings for sale
- 410
- Buyers per listing
- 6.4
Marketplace figures, updated regularly.
Why sell your SaaS business here
Built for selling SaaS businesses
Every step — the questions, the proof of ownership and the transfer — is written for this kind of asset, so buyers trust what they see and decide faster.
- Verify MRR from Stripe with a read-only key
- Keep sensitive numbers behind an NDA
- Code, servers and customer hand-over, step by step
What buyers look at
The numbers your SaaS business is judged on
Show these clearly — and verified — and serious buyers make offers faster.
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Monthly recurring revenue
Good: Growing month on month
The core number. Buyers look at the trend over 12 months.
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Monthly churn
Good: Under 5% (B2B under 3%)
Every point of churn lowers what customers are worth.
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Revenue per customer
Good: Rising
Higher ARPU means fewer customers carry the business.
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Cost to win a customer
Good: Paid back within 12 months
Shows whether growth can be bought profitably.
Benchmarks are rules of thumb from public sales. Your niche and numbers decide the real price.
Price drivers
What makes a SaaS business worth more
The same things that make buyers pay more also make your listing sell faster.
Typical price (rule of thumb)
Often 3–5× yearly profit, or 2–6× ARR for fast growth
Low churn, growth and clean code push SaaS to the top of the range.
Raises the price
- Low churn and annual plans
- Organic sign-ups (search, word of mouth)
- Clean, documented code on a common stack
- No single customer above 10% of revenue
Lowers the price
- Growth only from founder sales calls
- Dependence on one platform's API
- Technical debt and no tests
- A few big customers who could leave
What buyers see
The details serious buyers look for
The form asks for exactly these — the more you share, the more offers you get. Private details can stay hidden until a buyer signs an NDA.
- Product URL
- Monthly recurring revenue
- Average monthly profit
- Paying customers
- Monthly churn
- Reason for selling
Prepare to sell
Get your SaaS business ready to sell
A little preparation raises the price and shortens the hand-over.
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3 months before
Fix churn leaks
Small retention wins raise the price more than new features.
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2 months before
Document the stack
Architecture, deploy steps, services and credentials in one document.
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When you list
Connect Stripe
Verified recurring revenue is what software buyers want to see first.
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After the sale
Offer a technical hand-over
A few calls walking through the code and servers prevent most problems.
How it works
Your SaaS business, sold in four steps
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List
Answer the questions for your asset and set your price — fixed, offers or auction.
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Prove it is yours
Earn the verified badge in minutes. Your options: verification file, meta tag or DNS TXT record.
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Choose an offer
Talk to buyers in private and accept the offer you like.
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Hand over & get paid
Follow the checklist in the Deal Room and keep the full price.
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Transfer the source code
Transfer the repository or add the buyer as owner, then remove yourself.
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Transfer the domain
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Transfer hosting and cloud accounts
Servers, databases, storage and CDN — or migrate to the buyer's accounts.
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Hand over third-party services
Email provider, APIs and keys, analytics, support tools.
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Migrate billing and customer subscriptions
Move the payment processor account or migrate subscriptions to the buyer.
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Handover call and documentation
Keep more
Your fee vs. a 10% success fee
Example only. Other marketplaces' fees vary.
Questions
Selling SaaS businesses: common questions
Still have a question?
How is a SaaS business valued?
Mostly as a multiple of yearly profit or revenue, adjusted for growth, churn, customer concentration and how much work it takes.
Can I sell confidentially?
Yes. Use the confidential format: the price is on request and details open only for buyers you approve after an NDA.
What does it cost?
A small listing fee for your asset and price, shown before you pay. There is no success fee: the marketplace never takes a percentage of the sale price. See pricing.
Do I need an account to start?
No. Start your listing right away; we ask you to create a free account only when you save it.
How do I transfer an app in the stores?
Apple and Google both support moving an app to another developer account without losing reviews — the Deal Room checklist lists the steps.
Do I have to include the source code?
For software businesses buyers expect it. Say clearly what is included and whether any code is licensed from others.
Which SaaS numbers matter most to buyers?
Monthly recurring revenue, churn, revenue per customer, growth and costs. Connect Stripe to verify them.
Who sees my numbers and private details?
Everyone sees what you put in the listing. Details you mark as private are shown only to buyers you approve, for example after they sign an NDA.
Ready to sell your SaaS business?
It takes a few minutes. The sale price stays yours.