No success fee — keep 100% of the sale price. See pricing
Sell your online store
Sell your online store to buyers ready to run it
A listing form made for online stores, ownership proof buyers trust and a private Deal Room for the hand-over. Start now — you only create an account when you save.
- 0% success fee
- Verified buyers
- Safe hand-over
Buyer demand
Buyers are looking for online stores
Estimated figures
2,210 buyers looking right now
- Buyers looking now
- 2,210
- Listings for sale
- 520
- Buyers per listing
- 4.3
Marketplace figures, updated regularly.
Why sell your online store here
Built for selling online stores
Every step — the questions, the proof of ownership and the transfer — is written for this kind of asset, so buyers trust what they see and decide faster.
- Verify revenue from Stripe, Shopify or PayPal
- List suppliers, stock and fulfilment in one place
- Shopify store transfer covered step by step
What buyers look at
The numbers your online store is judged on
Show these clearly — and verified — and serious buyers make offers faster.
-
Yearly owner earnings
Good: Steady for 12+ months
Profit plus the owner's own pay — the base for store valuations.
-
Repeat customers
Good: 25%+ of orders
Loyal customers mean less ad spend and a stronger brand.
-
Average order value
Good: Rising
Higher orders cover shipping and ads more easily.
-
Ad spend share
Good: Under 30% of revenue
Stores that live on paid ads are hit hardest when costs rise.
Benchmarks are rules of thumb from public sales. Your niche and numbers decide the real price.
Price drivers
What makes a online store worth more
The same things that make buyers pay more also make your listing sell faster.
Typical price (rule of thumb)
Often 2–4× yearly profit (SDE)
Stores are valued on owner earnings. Brand, repeat customers and supplier stability move the multiple most.
Raises the price
- Own brand and products competitors cannot copy
- Reliable suppliers with contracts that transfer
- Email list and repeat buyers
- Low refund and chargeback rates
Lowers the price
- One supplier or one bestseller
- Dropshipping with long delivery times
- Rising ad costs and falling margins
- Stock that is old or hard to sell
What buyers see
The details serious buyers look for
The form asks for exactly these — the more you share, the more offers you get. Private details can stay hidden until a buyer signs an NDA.
- Store URL
- Store platform
- Monthly visitors
- Average monthly revenue
- Average monthly profit
- Orders per month
Prepare to sell
Get your online store ready to sell
A little preparation raises the price and shortens the hand-over.
-
6 months before
Clean up the books
Separate personal costs and prepare a simple profit-and-loss statement.
-
3 months before
Secure the suppliers
Written terms that can pass to a new owner.
-
When you list
Verify revenue
Connect Stripe or Shopify so buyers see verified numbers.
-
After the sale
Hand over customer service
Templates, open tickets and returns process.
How it works
Your online store, sold in four steps
-
List
Answer the questions for your asset and set your price — fixed, offers or auction.
-
Prove it is yours
Earn the verified badge in minutes. Your options: verification file, meta tag or DNS TXT record.
-
Choose an offer
Talk to buyers in private and accept the offer you like.
-
Hand over & get paid
Follow the checklist in the Deal Room and keep the full price.
-
Transfer store ownership
Use the platform's ownership transfer (e.g. Shopify "Transfer ownership").
-
Transfer the domain
-
Introduce suppliers and hand over contacts
Supplier, manufacturer and 3PL contacts with any agreements.
-
Hand over inventory
-
Transfer included accounts
Email list, social accounts, ad accounts.
-
Buyer confirms the store runs under their control
Payments go to the buyer and the buyer can manage orders.
Keep more
Your fee vs. a 10% success fee
Example only. Other marketplaces' fees vary.
Questions
Selling online stores: common questions
Still have a question?
Is my stock included in the price?
You decide — enter the inventory value and tick "Inventory / stock" under "What's included" if it is part of the deal.
How is a Shopify store transferred?
Shopify lets you transfer store ownership from the admin. The checklist also covers the domain, apps, payment providers and suppliers.
What does it cost?
A small listing fee for your asset and price, shown before you pay. There is no success fee: the marketplace never takes a percentage of the sale price. See pricing.
Do I need an account to start?
No. Start your listing right away; we ask you to create a free account only when you save it.
Which numbers do buyers want to see?
Twelve months of revenue, profit and traffic, the main traffic sources and costs. Connect Analytics or Stripe to get the "Verified" badge.
Do I hand over my hosting account?
Either transfer the hosting account or send a full backup of the files and database — agree which in the Deal Room.
Can I sell a site that uses AI-written content?
Yes, if you say so. Choose "Who writes the content" honestly — buyers value transparency, and hiding it causes disputes.
Can I sell at a fixed price, take offers or run an auction?
Yes, all three. Choose when you set the price — you can also accept offers on a fixed-price listing and set a lowest offer you will consider.
Ready to sell your online store?
It takes a few minutes. The sale price stays yours.