No success fee — keep 100% of the sale price. See pricing
Sell your Instagram account
Sell your Instagram account to a brand ready to grow it
A listing form made for Instagram accounts, ownership proof buyers trust and a private Deal Room for the hand-over. Start now — you only create an account when you save.
- 0% success fee
- Verified buyers
- Safe hand-over
Buyer demand
Buyers are looking for Instagram accounts
Estimated figures
2,560 buyers looking right now
- Buyers looking now
- 2,560
- Listings for sale
- 1,310
- Buyers per listing
- 2.0
Marketplace figures, updated regularly.
Why sell your Instagram account here
Built for selling Instagram accounts
Every step — the questions, the proof of ownership and the transfer — is written for this kind of asset, so buyers trust what they see and decide faster.
- Show followers, reach and engagement rate
- Share audience age, countries and growth
- Email, phone and two-factor hand-over, step by step
What buyers look at
The numbers your Instagram account is judged on
Show these clearly — and verified — and serious buyers make offers faster.
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Reach (30 days)
Good: Stable
How many accounts see the posts each month.
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Engagement rate
Good: 2%+
Likes and comments per follower — low numbers suggest bought followers.
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Reels views
Good: Consistent
Reels bring most new reach on Instagram.
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Brand deals / sales
Good: Repeat sponsors
Shows the audience pays off.
Benchmarks are rules of thumb from public sales. Your niche and numbers decide the real price.
Price drivers
What makes a Instagram account worth more
The same things that make buyers pay more also make your listing sell faster.
Typical price (rule of thumb)
Often 1–3× yearly profit, or per engaged follower
Theme pages with steady reach and brand-deal history sell highest.
Raises the price
- A theme page that does not rely on one person
- Repeat sponsors and a media kit
- Link-in-bio sales or affiliate income
- A handle that matches the niche
Lowers the price
- Reposted content without rights
- Bought followers or engagement pods
- Action blocks or restrictions
- Personal brand of the seller
What buyers see
The details serious buyers look for
The form asks for exactly these — the more you share, the more offers you get. Private details can stay hidden until a buyer signs an NDA.
- Profile link
- Followers
- Average reach per post
- Engagement rate
- Average monthly revenue
- Reason for selling
Prepare to sell
Get your Instagram account ready to sell
A little preparation raises the price and shortens the hand-over.
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1 month before
Keep posting
A paused account loses reach — and buyers notice.
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When you list
Share real analytics
Screenshots of reach, audience countries and age from the platform's own insights.
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When you list
Prove it is yours
Add the one-time code to your bio — we check it from the public profile.
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At the hand-over
Hand over cleanly
Email, phone, password and two-step log-in change in one sitting, guided by the Deal Room checklist.
How it works
Your Instagram account, sold in four steps
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List
Answer the questions for your asset and set your price — fixed, offers or auction.
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Prove it is yours
Earn the verified badge in minutes. Your options: code in bio / description or screenshot with code.
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Choose an offer
Talk to buyers in private and accept the offer you like.
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Hand over & get paid
Follow the checklist in the Deal Room and keep the full price.
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Change the account email to the buyer's email
Include the original sign-up email where possible, so the account cannot be recovered by the seller.
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Change or remove the phone number
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Buyer sets a new password and turns on two-factor authentication
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Log out all other devices and remove the seller's access
Remove connected apps, linked accounts and backup codes.
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Buyer confirms full, exclusive control
Keep monitoring during the inspection period for recovery attempts.
Keep more
Your fee vs. a 10% success fee
Example only. Other marketplaces' fees vary.
Questions
Selling Instagram accounts: common questions
Still have a question?
What makes an Instagram account valuable?
Real engagement, a clear niche, an audience in strong countries and original content.
Is the original email part of the sale?
Handing it over gives buyers the most confidence — tick it in the form if you can.
What does it cost?
A small listing fee for your asset and price, shown before you pay. There is no success fee: the marketplace never takes a percentage of the sale price. See pricing.
Do I need an account to start?
No. Start your listing right away; we ask you to create a free account only when you save it.
Should I keep posting while it is listed?
Yes — a paused account loses reach, and buyers notice. Keep your usual rhythm until the transfer.
Do platforms allow selling accounts?
Rules differ per platform, and some forbid it. You are responsible for following them; brand channels and pages that support owner changes are the safest to sell.
How do I prove my audience is real?
Show screenshots of your analytics (reach, audience countries, age) and let buyers ask questions. Honest numbers sell faster than big ones.
What happens after I accept an offer?
A Deal Room opens with a step-by-step checklist: agree the terms, the buyer pays, you transfer the asset and the buyer confirms. Both sides see every step.
Ready to sell your Instagram account?
It takes a few minutes. The sale price stays yours.