No success fee — keep 100% of the sale price. See pricing
Sell your WordPress plugin or theme
Sell your WordPress plugin or theme to a team that will grow it
A listing form made for WordPress plugins and themes, ownership proof buyers trust and a private Deal Room for the hand-over. Start now — you only create an account when you save.
- 0% success fee
- Verified buyers
- Safe hand-over
Buyer demand
Buyers are looking for WordPress plugins and themes
Estimated figures
540 buyers looking right now
- Buyers looking now
- 540
- Listings for sale
- 150
- Buyers per listing
- 3.6
Marketplace figures, updated regularly.
Why sell your WordPress plugin or theme here
Built for selling WordPress plugins and themes
Every step — the questions, the proof of ownership and the transfer — is written for this kind of asset, so buyers trust what they see and decide faster.
- Prove ownership with one line in readme.txt
- Show installs, licence sales and renewals
- Hand over WordPress.org, code and licence customers
What buyers look at
The numbers your WordPress plugin or theme is judged on
Show these clearly — and verified — and serious buyers make offers faster.
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Active installs
Good: Growing
The size of the audience you can upsell.
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Licence renewal rate
Good: 35%+ yearly
Renewals are the recurring revenue of a plugin business.
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Rating & support load
Good: 4.5★+, few tickets
Support hours are the hidden cost buyers ask about.
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Compatibility
Good: Tested with latest WordPress
Outdated products lose installs fast.
Benchmarks are rules of thumb from public sales. Your niche and numbers decide the real price.
Price drivers
What makes a WordPress plugin or theme worth more
The same things that make buyers pay more also make your listing sell faster.
Typical price (rule of thumb)
Often 2.5–4× yearly profit
Licence renewals and active installs are what WordPress product buyers pay for.
Raises the price
- A free version on WordPress.org feeding upgrades
- Annual licences with auto-renewal
- Clean code and few support tickets
- Integrations with popular plugins
Lowers the price
- Lifetime deals that bring no renewals
- Security issues in the past
- Competing with a free core feature
- Support done only by the founder
What buyers see
The details serious buyers look for
The form asks for exactly these — the more you share, the more offers you get. Private details can stay hidden until a buyer signs an NDA.
- Product
- Product page
- Active installs
- Average monthly revenue
- Reason for selling
- What's included
Prepare to sell
Get your WordPress plugin or theme ready to sell
A little preparation raises the price and shortens the hand-over.
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3 months before
Fix churn leaks
Small retention wins raise the price more than new features.
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2 months before
Document the stack
Build and release process, licensing system, docs and support macros.
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When you list
Connect Stripe
Verified recurring revenue is what software buyers want to see first.
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After the sale
Offer a technical hand-over
A few calls walking through the code and servers prevent most problems.
How it works
Your WordPress plugin or theme, sold in four steps
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List
Answer the questions for your asset and set your price — fixed, offers or auction.
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Prove it is yours
Earn the verified badge in minutes. Your options: verification file, file in code repository or manual review.
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Choose an offer
Talk to buyers in private and accept the offer you like.
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Hand over & get paid
Follow the checklist in the Deal Room and keep the full price.
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Transfer the listing / committer access
WordPress.org committer access or marketplace author transfer.
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Transfer the source code
Transfer the repository or add the buyer as owner, then remove yourself.
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Transfer licensing and update server
Licensing platform (e.g. Freemius, EDD) and customer list.
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Buyer confirms everything works under their control
Keep more
Your fee vs. a 10% success fee
Example only. Other marketplaces' fees vary.
Questions
Selling WordPress plugins and themes: common questions
Still have a question?
Can I transfer a WordPress.org plugin?
Yes — add the buyer as a committer and owner. The checklist also covers the licence server, website and support channels.
What makes a plugin valuable?
Active installs, a good rating, steady licence renewals and clean, current code.
What does it cost?
A small listing fee for your asset and price, shown before you pay. There is no success fee: the marketplace never takes a percentage of the sale price. See pricing.
Do I need an account to start?
No. Start your listing right away; we ask you to create a free account only when you save it.
Which SaaS numbers matter most to buyers?
Monthly recurring revenue, churn, revenue per customer, growth and costs. Connect Stripe to verify them.
How do I transfer an app in the stores?
Apple and Google both support moving an app to another developer account without losing reviews — the Deal Room checklist lists the steps.
Do I have to include the source code?
For software businesses buyers expect it. Say clearly what is included and whether any code is licensed from others.
How quickly will it sell?
It depends on the price and the proof. Verified listings with clear numbers and a fair price get offers fastest; you can feature your listing to reach more buyers.
Ready to sell your WordPress plugin or theme?
It takes a few minutes. The sale price stays yours.