Before you list: what to prepare

Listing takes about ten minutes when you have everything at hand. Here is what to prepare.

About the asset

• The address, handle or link exactly as buyers would find it (for example example.com or youtube.com/@channel).
• Its age, niche and a few sentences on what makes it valuable.
• What is included: domain, content, social profiles, email list, suppliers, code, designs.
• Why you are selling — buyers always ask.

The numbers

• Traffic, revenue and profit for the last 12 months where they exist.
• Access to the real sources, so you can connect them and show verified numbers: Google Analytics, Search Console, AdSense, YouTube or Stripe. See Verified numbers.
• Screenshots of anything that cannot be connected.

Proof of ownership

Depending on the asset you will add a DNS record, upload a small file, add a meta tag, put a code in a profile or description, or send a screenshot to our team. Make sure you can log in to the place where you need to do this. See Proving you own the asset.

Your account

• Confirm your email address.
• Some asset types can only be sold by sellers who verified their phone or identity. The sell form tells you if yours needs it; see Verifying your phone and identity.
• Add a profile photo and public name — buyers answer faster to a real person.

Your price

Look at recent sales and the free valuation, and decide how you want to sell: fixed price, offers or auction. See Pricing your asset and Ways to sell.