Websites
Buying an AdSense Website: Income, Risks and Checks
A buyer's checklist for AdSense websites: checking earnings live, RPM, traffic sources and seasonality, invalid traffic risks, why ads move to your own AdSense…
The digiflippers.com blog
Insights & guides
Practical guides to buying, selling and valuing websites, apps, domains, channels and accounts — written for first-timers and pros alike.
SaaS & Apps
Buying an AI SaaS: API Costs, Model Risk and Moats
A buyer's guide to AI software businesses: how API costs shape margins, what happens when models are retired, provider accounts and terms, data and…
SaaS & Apps
Exit Options for a Bootstrapped SaaS Founder
A guide to bootstrapped SaaS exits: the main options (full sale to an individual, a company or a competitor; partial sale; hiring an operator;…
SaaS & Apps
SaaS Valuation Multiples: What Drives Them Up or Down
A guide to SaaS valuation multiples: profit vs revenue multiples, the factors buyers weigh (growth, churn, net revenue retention, margins, customer concentration, owner dependence,…
SaaS & Apps
Asset Purchase Agreements for SaaS Deals: Key Clauses in Plain English
A plain-English guide to the asset purchase agreement in a SaaS deal: what an asset sale is, the purchased and excluded assets, price and…
SaaS & Apps
How to Reduce Churn in a SaaS You Just Bought
A practical plan to lower churn after buying a SaaS: measuring customer and revenue churn, finding why customers leave, recovering failed payments, onboarding, support,…
Websites
How to Transfer Website Hosting After a Sale
A step-by-step guide to moving a website's hosting from seller to buyer: choosing between an account handover and a migration, backups, files and databases,…
Transfers & Handover
How to Transfer an Online Business to a New Owner: The Handover Checklist
The complete handover checklist: what to move, in what order, and how to make sure the new owner has full control and the old…
Escrow & Safety
How Escrow Works When You Buy an Online Business
A plain-English guide to escrow for websites, SaaS, domains and accounts: the steps, the costs, the protections and how to avoid fake escrow scams.
Due Diligence
Due Diligence for Buying an Online Business: The Complete Checklist
What to check before you buy any online business: financial, traffic, technical, legal and operational due diligence, with a step-by-step checklist.
Valuation
How to Value an Online Business: Methods, Multiples and Examples
How online businesses are really valued: earnings, add-backs, multiples and risk, with worked examples for websites, SaaS, newsletters and accounts.
Communities & Newsletters
How to Sell a Newsletter: Valuation and Handover
From preparing your engagement data to transferring the publication: how to sell a newsletter for a fair price while keeping readers and sponsors happy.
