Transferring assets
Transferring a SaaS or app
Code, servers, customer data, payment accounts, app store listings and third-party services — a careful hand-over.
On this page
Software businesses have many moving parts. Plan the transfer together and take it step by step.
What to move
- The code — transfer the repository or add the buyer as owner, then remove the seller.
- Servers and cloud accounts — transfer the account, or move the app to the buyer’s account.
- The domain and DNS.
- Payment processing — Stripe, Paddle and similar accounts usually cannot be transferred. Agree how customers and subscriptions move: for example, some providers can migrate subscriptions to a new account on request.
- App store listings — Apple and Google have their own app transfer procedures; follow them from the developer accounts.
- Third-party services — email sending, analytics, error tracking, support tools, APIs and their keys.
- Customer data — move it securely and respect privacy laws. Tell customers about the new owner if needed.
- Documentation — how to deploy, run and maintain the product.
A proven order
- The buyer creates their own accounts where needed.
- The code and infrastructure move; the buyer deploys and tests.
- The domain moves and traffic goes to the buyer’s setup.
- Payments and subscriptions move.
- Keys and passwords are replaced; the seller’s access is removed.
After the transfer
Agree a support period: the seller answers questions for a few weeks. Put it in the terms.
Important: Replace every API key and secret after the transfer. Old keys in the seller’s hands are a risk to the buyer and to customers.
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