Escrow & Safety
Escrow Fees Explained: Who Pays and How Much
How escrow fees work for websites, domains and other digital assets: percentages, minimums, payment-method costs, who pays and how to compare.
The digiflippers.com blog
Insights & guides
Practical guides to buying, selling and valuing websites, apps, domains, channels and accounts — written for first-timers and pros alike.
Due Diligence
Financial Due Diligence: Bank Statements, P&L and Payouts
How to check an online business's finances before you buy: revenue at the source, payouts, costs, refunds, trends and add-backs, step by step.
Valuation
Seller’s Discretionary Earnings (SDE): How to Calculate It
How to calculate seller's discretionary earnings for an online business, which add-backs are fair, and how buyers use SDE to set a price.
Communities & Newsletters
How Much Is a Newsletter Worth?
How newsletters are valued: profit multiples for earning lists, engaged readers for the rest, and the factors that move the price up or down.
Digital Products
Buying an Online Course Business: What Really Transfers
What really transfers when you buy an online course business: content, students, platform, brand and the instructor, and how to check each one.
Social Media Accounts
How to Buy a YouTube Channel Safely: A Step-by-Step Guide
A step-by-step guide to buying a YouTube channel: verify the numbers, check the channel's standing, price it on profit, pay safely and complete the…
Domains
How Much Is a Domain Name Worth? The Factors That Matter
What really decides domain name value: length, extension, meaning, brandability, comparable sales, history and traffic, with examples and a scoring checklist.
SaaS & Apps
SaaS Metrics Every Buyer Should Check (MRR, Churn, LTV, CAC)
A buyer's checklist of SaaS metrics: what each one means, how to calculate it from billing data, what to look for, and the warning…
Online Business Basics
What Is a Digital Asset? A Plain-English Guide
A plain-English guide to digital assets: the main types, how they earn money, what makes them valuable, how they're bought and sold, and how…
Marketplace Guides
Marketplace vs Broker: The Best Way to Sell an Online Business
Should you list your online business yourself or hire a broker? An honest comparison of costs, control, reach, speed and safety, with a simple…
SaaS & Apps
MRR vs ARR: What They Mean When You Buy or Sell SaaS
Monthly and annual recurring revenue in plain English: definitions, formulas, examples, mistakes to avoid and what they mean when you buy or sell SaaS.
Websites
Buying an Established Website vs Building One From Scratch
Buying vs building a website: what each really costs in money and time, where the risks are, and how to decide which route fits…
