SaaS & Apps
Churn Rate Explained: How It Changes a SaaS Valuation
How to calculate customer churn, revenue churn and net revenue retention, what the numbers mean over a year, and why churn moves a SaaS…
The digiflippers.com blog
Insights & guides
Practical guides to buying, selling and valuing websites, apps, domains, channels and accounts — written for first-timers and pros alike.
Valuation
Valuation Multiples Explained: Why One Business Sells for More Than Another
Why two businesses with the same profit sell for very different prices: what a multiple measures, how to convert and compare them, and what…
Escrow & Safety
The Most Common Scams When Buying Digital Assets
Fake escrow, fake listings, edited screenshots, payment reversals and account recovery tricks: how digital asset scams work and the simple habits that stop them.
SaaS & Apps
How to Buy a Mobile App: Revenue, Reviews and Store Transfers
A buyer's guide to mobile apps: checking revenue, active users and reviews, reviewing code and running costs, and how App Store and Google Play…
SaaS & Apps
Customer Data and GDPR When a SaaS Business Changes Hands
How personal data rules apply when a SaaS business changes hands: what to share during due diligence, the lawful basis for the transfer, processors…
SaaS & Apps
Moving Stripe Subscriptions to a New Owner After a SaaS Sale
The two main ways to move paying customers to a new owner after a SaaS sale, what Stripe's data copy includes, and a step-by-step…
Due Diligence
Operational Due Diligence: Processes, Tools and Contractors
How to review the day-to-day running of an online business before you buy: processes, tools and subscriptions, contractors, support, security and the handover plan.
SaaS & Apps
How App Transfers Work on the App Store and Google Play
A step-by-step explainer of App Store and Google Play app transfers: roles and details each store asks for, the 60-day Apple window, Google's transaction…
SaaS & Apps
How to Sell a Mobile App (iOS and Android)
A seller's guide to mobile apps: preparing revenue and user data, pricing, packaging code and backend, handling buyer due diligence and the App Store…
SaaS & Apps
Buying a WordPress Plugin Business: Licences, Support and Updates
A buyer's guide to WordPress plugin businesses: free and premium models, active installs, licence renewals and churn, code and security review, support load, valuation…
SaaS & Apps
Buying or Selling a Browser Extension: What to Know
A guide to browser extensions for sale: users, ratings and revenue checks, code and privacy review, pricing, and the official Chrome Web Store and…
SaaS & Apps
Earn-Outs Explained: When They Make Sense in Online Business Sales
An explainer on earn-outs: part of the price paid later if the business hits agreed targets. Choosing metrics, periods and caps, protecting both sides,…
